Tuesday, June 14, 2005

The $1 email project

My partners, Ken Belz and Debra Challinor, and myself took a huge leap of faith in late May and committed ourselves to upgrading the Just4uu email service to a true commercial email service. One of the things we have learned over the years in business and marketing is that the free email services such as Yahoo, MSN, Hotmail, zwallet and others actively discourage email marketers from using their services. Even the not free services like AOL does this as well. There are many reasons for this, and it mostly has to do with SPAM laws (and complaints) and the sheer volume of email the average email marketer sends and receives.

For example: when you join a safe list you are asked for both a list and contact email. What happens is, when you send an ad from that safe list, the safe list server IN CONJUNCTION WITH YOUR EMAIL SERVER, sends that ad to all the members in list database. The same happens when another member of that safe list sends out an ad. So, one list of 500 members will typically send 500X500 emails in one day. Now, multiply that by THOUSANDS OF LISTS and HUNDREDS OF MILLIONS of safe list members and you begin to see the enormity of the issue email servers face when dealing with commercial email and those who use email to market their goods and services.

The free email servers are not interested in supporting this, and who can blame them? Most of them have safe guards and filters built into the service which will REJECT any email which they consider commercial email. This means that all those emails sent out by all those members BOUNCE (or get returned to the source) back to the safe lists, thus clogging THEIR servers and creating havoc. So, most safe lists now ban yahoo, msn, hotmail, aol and etc.

All this leaves you with this: if you are going to market, you need at least two, reliable commercial email accounts: one for your contact address and one for your list address. Being marketers ourselves we know first hand how expensive that can be. Plus, realistically, you need more than two. Two is a good start, but you really need more than that in the long run. The more successful you become at marketing and the more venues you promote, the more commercial emails you need to support your marketing efforts.

Plus, you need a service that WILL NOT RETURN YOUR EMAILS or bounce! This aspect took much thought and engineering skills to accomplish. Putting together a “No Bounce” email service that is both POP3 and SMTP was challenging. The POP3 was necessary as it had to be compatible with box cleaning and validating software (for starters.). It needed features like a “one-click” delete function (not found on G-mail or yahoo or any web-based email service.). Finally, while we knew that we could not possibly offer this service for free, we needed to come up with the next best thing possible.

With all this in mind, we came up with the $1 30meg email account offer. We also knew we needed a lot of help promoting this service to the world. Although this looks great (I mean if we get thousands of members that means thousands of dollars right?), the reality is rather daunting. Paypal takes 33 cents out of this so our net is 67 cents. (We had to discontinue accepting Stormpay as they took 74 cents.) It currently costs us $600 per month for the server, so we need close to 1,000 members just to pay for the servers. As we grow, so will the need for more and larger and more sophisticated servers.

Now, if you can see your way to purchase one or two of these boxes, fantastic! But, what we really need is HELP promoting this service to the world. We do have an affiliate program. But you are not going to make much selling $1 email accounts for sure (although you will on our other boxes.) What may intrigue you is you have a chance to be a part of something new, different and exciting. Please email me at admin@xtreamnet.org if you are interested in helping us promote this ground-breaking service or visit our page at just4uu: http://www.just4uu.com/XtreamNet/html/account.html
Sincerely,
Cherie Halliday