Sunday, April 03, 2005

Your online business, Part 2

Last time we discussed your online business in terms of off-line business and left you with this question: "consider all the 'opportunity' sites, product sales sites and etc you have ever seen and see today. What happens when you decide to go with that site?"

We are now going to address this question as it is a very important one. Once you go to a particular site to examine it more closely and perhaps even sign up for it, do you thoroughly examine that site first? Do you read and analyze what it is saying or telling you? Does what you read add up?

This is important to address because in my experience and what I see on a daily basis at my traffic exchanges specifically and within the safelists as well: 50% or more of the sites offering opportunities do not add up to legitimate businesses or anything in which one should spend anytime promoting, any money on, or in any way consider investing any of their resources in!

I am going to take this discussion back to article 1. Every business, opportunity or whatever is subject to and governed by proven business facts and principles. Period. Every business, opportunity, or whatever has costs, upkeep, and advertisting to consider. Every business PROVIDER is subject to the same principals of business! Online or off. Every provider either adheres to sound business practices and principles or does not. Online or off. Every provider adheres to moral and ethical business practices or not. Online or off.

It is up to each of us to decide whether or not a business provider is adhering to good business practices and governing themselves under sound moral and ethical principles.

To repeat myself, 50% or more of the sites I see on my traffic and safelist/email marketing sites fail the above litmus test. Yet, people with generally good common sense flock to these sites, join, pay money for, promote and otherwise waste their time and resources on for no other reason than it is on the internet. People, who in the offline world would scream "scam" and run away from immediately, are for some reason hypnotized into thinking that all those "too good to be true" sites and other affiliate venues are just the best thing to hit the planet ever.

They are not....yet, these sites and the people who run them COUNT ON THIS VERY REACTION FROM YOU! Just like they count on you to not make a fuss over $2, $10, $25, or whatever it is you end up losing with them. Just like they count on you to not make a fuss over the hundreds of hours you spend promoting their site, or the money you spend to promote them. They win regardless of what you do or happens to your account. And, when they disappear, the only reappear again under another name to prosper because they know there is no one to prevent this from happening and the next batch of members will be just like the first.

Pretty sad and discouraging all in all.

However, all is not lost or gloom and doom! The point and purpose of these articles is to 1. make you aware and then 2. show you how to analyise so you can 3. pick the great opportunity and affiliate sites out there worthy of your time, effort and money.

Think on this a bit. Part 3 is next.

- Cherie Halliday
http:www.xtreamsurf.com

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